How do you increase Wix website conversion rates? Wix is a popular site builder, but it can be challenging to get people who visit your Wix sites to convert into customers. The eight different ways that we will discuss in this article will help with this problem. We'll also provide some helpful tips for how you can track conversions on Wix-powered websites and look at the numbers to see if your strategies are working!
Method One: Offer a Free Trial or Sample
One of the best ways to convert site visitors into customers is to offer them a free trial or a sample of what you're selling. This allows potential customers to try out your product or service before they commit to buying it. Wix makes it easy to set up a free trial period for your website, and you can even create different pages that are only available during the trial. You can also use this strategy to increase sign-ups for your email list by offering an incentive such as a free ebook or other download.
Method Two: Use Eye-Catching Graphics and Videos
Another way to increase Wix website conversion rates is by using eye-catching graphics and videos on your pages. People are more likely to be drawn in by visuals and will be more likely to click on them. You can use Wix's built-in video editor to create videos that promote your product or service, or you can find free stock footage and images online to use on your pages. Just make sure that the graphics and videos you use are high quality and relevant to what you're selling.
Method Three: Use Testimonials from Satisfied Customers
People are more likely to buy a product if they know other people have had a good experience with it. That's why using testimonials from satisfied customers is a great way to increase Wix website conversion rates. With Wix you can add a customer testimonials app directly onto your page to collect and showcase testimonials. Be sure to ask your customers for permission to use their testimonials before you publish them on your website if they didn't submit it themselves.
Method Four: Use Trust Symbols and Secure SSL Certificates
When people are considering buying something online, they often look for trust symbols and secure SSL certificates to reassure them that the transaction will be safe. You can add trust symbols to your page by adding badges from companies like Norton or McAfee, or you can get an SSL certificate for your site. Wix offers free SSL certificates for all of its websites, so there's no excuse not to have one!
Method Five: Add a Call-to-Action Button
A call-to-action button is a great way to get people to take the next step in your sales funnel. You can add one to your Wix website by simply adding a button linked to an optimized page. Be sure to choose a button that stands out and clearly states what you want the visitor to do, such as "Buy Now" or "Sign Up."
Method Six: Use Testimonials from Unsatisfied Customers
While it's important to use testimonials from satisfied customers, it's also important to use testimonials from unsatisfied customers. This will show potential customers that you're willing to be transparent and that you're not afraid of negative feedback. This is a good way for potential buyers to see that you're taking steps to improve the quality of your product or service by listening to negative reviews, which increases your conversion rates because people trust companies who openly admit they make mistakes but take actionable steps towards fixing them.
Method Seven: Make it Easy for People to Contact You
If someone has a question or wants to buy your product, you want to make it as easy as possible for them to contact you. Wix makes it easy to add a contact form to your website so that people can get in touch with you without having to leave your site. You can also use Wix's built-in chat feature to provide live support for potential customers. You can also go as far as using the Wix Bookings app to allow visitors to schedule free consultations with you, allowing the whole process to be extremely simple while remaining organized.
Method Seven: Use an Email Pop-Up to Build Your List
Email is still one of the best ways to communicate with customers, and you can increase your conversion rates by using an email pop-up on your page. This will prompt people who visit your Wix website to sign up for your mailing list in exchange for something valuable such as a free ebook or webinar registration. You'll be able to build trust with potential leads over time this way because they've opted into receiving emails from you rather than being targeted by ads all the time. Just make sure that whatever offer you give away through the email pop-up isn't so valuable that it'll be too tempting for your customers to turn down.
Method Eight: Create Optimized Pages Focused On One Call To Action
You can increase your website conversion rates by creating pages that are optimized around one specific call to action. This will make it easier for your visitors to understand what you want them to do, thus increasing the likelihood of people taking action on these calls. For example, if you're selling an ebook on Wix you could create a page specifically focused on this offering and include testimonials from customers who have purchased the book as well as links where they can find more information or purchase it themselves. You should also keep in mind that Wix offers free marketing apps so there's no reason not to use some of those tools like social share buttons!
By following these eight methods, you'll be able to increase your website conversion rates and turn more site visitors into customers. Wix makes it easy to follow these tips with its many features and apps that are designed to help businesses succeed.
Now go out there and start making those conversions happen :)
Author's bio:
Published by Cody Teagardin for Sunrise Coding, the full-service web design agency that marries smart strategy with elegant design & code to achieve powerful results.
If you're looking for a new website, let's chat. We offer free consultations by email, phone, or in person to discuss your unique project needs. Our studio is located within the white mountains of Arizona, but we have clients all over the world! Feel free to drop me a line at cody@sunrisecoding.com if you have any questions.
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